CD Baby is a free resource used by STA in order for them to sell and distribute music online.
This allowed a small record label to introduce themselves to one of the largest market of consumers of music in the world.
"Cool thing: in a regular record deal or distribution deal, musicians only make $1-$2 per album, if they ever get paid by their label. When selling through CD Baby, musicians make $6-$12 per album, and get paid weekly."
STA's policy is that artists should get paid fairly for what they produce, a policy shared with CD Baby. This resource has allowed the band and the label, not only a much larger market than what they would have had before but also, a much larger revenue stream as they are getting much more money every time an artist on STA sells an album using this site.
With facts like,
"5,410,892 CDs sold online to customers
- $110,070,509 paid directly to the artists"

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